Online marketing In 2014: How its shaping up
In 2013, a number of web publications made certain predictions with regard to what online marketing would be like in 2014. Some predicted a more diverse and image-oriented thrust in a field that was...
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Web presence management proposed as alternative to paid ads
Is it still possible for a website to attract online attention nowadays even without utilizing paid ads? Conductor seems to think so. The marketing software company based in Flatiron, New York is...
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The importance of differentiating online marketing from advertising
Because online marketing falls under the broader scope of online advertising, the two are often confused with one another. However, neglecting to differentiate between the two may dilute the...
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Ello: Facebook contender achieves early success and growing pains
With a user base numbering more than 1.23 billion, Facebook is indisputably the largest social networking platform around today. Its closest competitor is Twitter, which falls far behind with a mere...
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Social media as an online marketing tool
Social media offers effective and highly efficient avenues for businesses and their audiences to connect in numerous ways. Given the many opportunities for interaction provided by Facebook, Twitter,...
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7 predictions for online marketing in 2015
Barely over a month into 2015 and it is already shaping to be an exciting year for online marketing. Some of the trends that dominated 2014 remain pervasive to this day, and there are a few surprising...
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